Michelle foi muito mais que uma simples primeira dama.
Foi uma verdadeira co-presidente do mandato Obama.
Foi uma verdadeira co-presidente do mandato Obama.
Whatever your choice,
Adidas will be together.
Adidas will be together.
After 8 years of active support and involvement alongside her husband, the world recognizes Michelle's key role for this husband's historic legacy. Opportunity: But where are the honors the height of so many made to her husband in this moment of freedom that she is also where she can make her next choices? Idea: Through the Adidas athletes, we will demonstrate our support to Michelle giving products and accessories to her to practice the most different sports and activities. We will show you that, whatever your choice, Adidas will be together.
How.
An Adidas athlete of each modality will post on Michele's own social networks a mobile video inviting Michelle to practice her sport. In each video, one of the products / accessories sent to Michelle's house is shown. And she is invited to practice this sport. Launch: The first of these deliveries will be real, with a famous athlete delivering the product at her house. This action will be filmed and posted on social networks. Buzz: Needless to say, all of this will generate a huge buzz in social networks and natural repercussions like news and spontaneous media.
Agency: mcgarrybowen
VP: Sophie Schonburg
DC: Gastão Moreira
CW: Rodrigo Bergel
AD: Alessandra Silva
VP: Sophie Schonburg
DC: Gastão Moreira
CW: Rodrigo Bergel
AD: Alessandra Silva
